|
Search Industry Report
September 28, 2006
Local Search Continues to Gain Momentum
According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.
September 28, 2006
Ask To Upgrade Paid Search Platform - [WMW]
Improvements to include:
Improvements in cost and budget control,
New ad structure improves content management,
Streamlined UI simplifies common tasks.
September 25, 2006
Paid Search VS Organic Search Conversion Rates
“In the case of paid search, marketers have better control over the environment, including the message, the landing page and the ability to eliminate low-converting keywords.”
September 25, 2006
Good Bye Froogle; Hello Product Results
Froogle, Google's shopping search engine that launched with big hopes back in 2002, is to be deemphasized in place of product listings integrated into regular Google search results.
September 25, 2006
US Internet Advertising Revenue up 37%
U.S. Internet advertising revenue rose 37 percent in the first six months of the year, hitting a record of nearly $8 billion, according to a study released on Monday.
September 24, 2006
Adsense for Audio ... Google Radio Ads
When Google bought dMarc, it was immediately speculated that it was to facilitate AdWords advertisers to purchase ads on leading radio networks. Well, now it seems that the "publisher" side of this business is now officially called "AdSense for Audio"
September 22, 2006
Microsoft Works ... Transition To Web Applications
In the clearest sign yet that the big guns are preparing to step up the battle for Web Office, Microsoft has said it is considering releasing a version of Microsoft Works (the poor cousin of Microsoft Office) as a web suite.
September 22, 2006
Yahoo Makes Offer To Buy FaceBook
Social-networking Web site Facebook.com is in serious talks to sell itself to Internet media company Yahoo Inc
September 21, 2006
YPN Error Causes Low Impression Count
Members on WebmasterWorld reported seeing significantly lower impression data (and thus lowered CTR, CPM and RPC reporting as well) since September 19th on their Yahoo Publisher Network stats.
September 21, 2006
Adsense Adds Small Square Ad Unit
We're also launching the new 200 x 200 size ad format, better known as the small square. This ad format supports text, image and video ads,
September 21, 2006
Microsoft Fixes Referral Bug In Live Search
The fix went out a few hours ago, and it's nice to see that it appears to work. We do know this information is important to webmasters, and we regret the inconvenience.
September 21, 2006
Nokia Signs Deal To Integrate Live Search
This would enable phone users access to Live Search directly from their Nokia N-series multimedia phones and other compatible Nokia phones using Series 60 software
September 20, 2006
Google Checkout Integrates With Froogle
If you search for a product on Froogle, you'll notice a new item in the list of stores: "Google Checkout Stores". Google didn't create a special store, it just lists all the products that can be bought using Google Checkout.
September 19, 2006
Ask Aims To Increase Market Share
"I think the share we can get in pure search over time ... is 8 to 10 percent," Diller told a Goldman Sachs investor conference in New York. "Little by little in this huge market of queries ... we are making progress."
September 19, 2006
Yahoo Signals Warning About Expected Ad Growth
Relatively slow ad sales in certain sectors will cause Yahoo to fall short of the most optimistic take on its forecast, said Yahoo Chief Financial Officer Susan Decker at a financial analyst conference. That forecast itself was regarded as a disappointment when it was issued in July.
September 19, 2006
Local Matters Announces Mobile Search Deal
The consumer can shift from conducting a search on their mobile device to speaking with a Directory Assistance operator and the operator can deliver specific personalized content to the user
September 15, 2006
Microsoft Live Is Not Passing Any Referral Data
So MSN Search Switched to Live.com the other night. Guess what... Live.com is not passing referer data. I.e. you will not know what type of traffic you are getting from live.com.
September 18, 2006
Yahoo Ramps Up TV & Radio Ad Blitz
The multi-million dollar consumer campaign includes television, radio, cinema and online advertisements portraying an irreverent and playful look at life with and without the essential benefits of Yahoo.
September 18, 2006
Google Removing Ads Based On User Behavior
They are testing a new feature whereby when a user performs multiple searches and does not click an ad, the ads are all moved to the right side of the page.
September 14, 2006
The Big Local
Hey, big brands. Wake up and smell the coffee!
Big-brand marketers continue to dedicate nearly all their budgets to TV, radio, print, outdoor, and direct mail. It's a shortsighted strategy.
September 13, 2006
Disney To Include Local Ads Online
ABC said it agreed to allow local affiliates to sell one ad per episode, in what it believes is the first time local ads have been inserted in a nationally operated broadband player.
September 13, 2006
Wikipedia Backlink Function
A wildcard may be used, at the start of the name only, for example "*.wikipedia.org" will return all citations of
wikipedia.org.
September 13, 2006
HitWise Releases Data Center
The featured information is from the Hitwise Online Competitive Intelligence Service, which bases its daily insights on the online usage and search behavior of more than 25 million Internet users, worldwide.
September 13, 2006
Google & Intuit Sign Quickbooks Deal
Small businesses can use QuickBooks to market themselves online by listing their businesses on Google Maps, creating and managing advertising campaigns with Google AdWords and posting their products for sale on Google through Google Base.
September 12, 2006
Search Comes To Mobile Phones
These companies are developing tools that allow users to search for content. And they're starting to test search-based advertising to help generate revenue.
September 11, 2006
Microsoft Announces Launch Of Live Search
The launch of Live Search is a significant milestone for our services business, with our core search and monetization platform ready for prime time for MSN and Windows Live
September 10, 2006
FireFox Not Passing Referral Strings From MSN [WMW]
When a user is using a Mozilla browser and visits our site from MSN or from the Yahoo Site Explorer, the HTTP Referrer is empty. IE and Opera work fine but FireFox, Flock and Netscape don't.
We have tested this on multiple machines. The same machines visiting the site from Google or Yahoo search have the referrer.
September 8, 2006
Adwords Preview Tool Based On Geo Location
View where your ad is showing around the world. Adwords tool for you to use to preview your ads no matter where they're targeted.
September 7, 2006
Yahoo & Nokia Mobile Search Deal
Yahoo will provide web and image search results in more than 10 languages on a wide variety of Nokia devices.
September 7, 2006
ESPN To Drop Yahoo Text Ads
ESPN plans to roll out its own Google-like auction system for placing text-link ads on its site, letting advertisers target placements based on keyword or section.
September 7, 2006
MSN User Behavior Targeting Debuts
Microsoft is integrating behavioral targeting into its display advertising.
The company says that its advertisers now have the capability of showing display ads based on a web user's search and surfing behavior.
September 7, 2006
Local Search Spending To Double
Local online advertising will enjoy another year of strong growth in 2007, increasing by 32 percent to $7.7 billion, according to a new report by research firm Borrell Associates Inc.
Paid local search is expected to remain the fastest-growing ad category.
September 6, 2006
Google Ads Now Distributed On Mobile Devices
Google is testing ads on its mobile search interfaces in the U.S., U.K. and Germany a spokesperson has confirmed. The deal is similar to a pilot the company began testing in Japan earlier this year.
September 6, 2006
21 Great SEO Tips From Google’s Matt Cutts
This is a compilation of stuff Matt Cutts has said historically, including review of his videos and archives.
September 6, 2006
U.S. Advertising Market Grew 4.1 Percent
Total advertising expenditures in the first six months of 2006 increased 4.1 percent to $73.0 billion as compared to the prior year period...
September 6, 2006
Google Now Archiving Historical News Stories
News archive search provides an easy way to search and explore historical archives. In addition to helping you search, News archive search can automatically create timelines which show selected results from relevant time periods.
September 5, 2006
MySpace To Enable Members To Sell Music
Through the partnership, SNOCAP will become the provider of digital music retail tools for MySpace, marking the first music e-commerce deal for both companies.
September 1, 2006
Microsoft Plans Beta Launch Of Content Ads
Interested in the Microsoft ContentAds beta? Selected advertisers just received invitations to participate in the new ContentAds pilot, which begins running this fall.
September 1, 2006
New Google Image Tagging Game
A new feature of Google Image Search that allows you to label random images to help improve the quality of Google's image search results.
September 1, 2006
Google To Begin Charging For API
The AdWords API system assigns different quota unit values to different types of operations. Refer to this chart to see the number of quota units needed to perform certain types of operations. If an operation isn't listed, it carries a 1-to-1 quota-to-operation value.
September 1, 2006
Yahoo Retires Home Page Layout
Since its recent redesign, Yahoo's home page has increased its unique visitors, page views, minutes spent and average usage days per visitor, the company said.
News From August 2006 ...
|
|
|
