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Adwords Exact Match Tips
Dynamically Insert Keywords Into Your Ads
{keyword: }
When creating or editing your Adwords ad, you
may include the above to automatically insert
the keyword phrase the user queried into your
advertisement's title or description.
I recommend using this within your ad title
to provide exact matching within your ads
in the most prominent area.
Note, after the colon: include a default keyword
that will be displayed if the search keyword can not be
displayed (i.e. too long).
Since a variety of terms may be inserted
in your ad based upon what is queried,
this should be used within a context that
will make sense for all variables.
For example, if your ad is being distributed
to target keywords associated with IBM products ... then you could
use this technique within your
ad description as follows.
Example Description
Buy {keyword:IBM Products} online.
Call 800-555-1212 for more info
In this example, if a user queried Google for
IBM notebooks they would be provided with your ad
including the following description.
Example Description
Buy IBM notebooks online.
Call 800-555-1212 for more info
Alternatively, if another user queried Google
for Used IBM Laptops they would be provided with
your ad including the following description.
Example Description
Buy Used IBM Laptops online.
Call 800-555-1212 for more info
Capitalization
{KeyWord:} Capitalizes each word inserted
Benefits Of Using This Tactic
Someone is more likely to view and select your advertisement
if it includes exactly the keywords that they queried.
By dynamically including the user's keyword phrase
within the text of your ads you will increase the relevancy of your
message.
By using this tactic, it is not necessary to set up
a unique ad for each keyword phrase targeted in order
to have it included within your ad's text.
More Tips & Ideas
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