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Market Overview
Advertising Hot Spots
- Orlando Sentinel
- Universal Studios
- Real Estate Guides
- International Airport
- Hotels & Resorts
The Orlando-Daytona Designated Market Area is defined as the following 9 Florida counties:
- Brevard
- Flagler
- Lake
- Marion
- Orange
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- Osceola
- Seminole
- Sumter
- Volusia
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The Orlando DMA ranking remained the same at #20 between 2004-2005 and 2005-2006.
2004-2005 TV homes were estimated at 1,303,150 while 2005-2006 TV homes were estimated at 1,345,700.
Key Stats
Ranked 20th largest television market in the United States
3rd largest television advertising market in Florida
With over 50 million visitors each year Orlando is the number one tourist destination in the world
2,575,393 residents within the area (Adults 18+)
48% population increase from 1990-2005
Population of 369 per square mile (population density)
41.3% purchased via the Internet within the past year
DMA Trendline
2004 - 2005
2005 - 2006
Surrounding Market Areas
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DMA
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Rank
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TV Homes
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% of US
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| Tampa | 12 | 1,710,400 | 1.552 |
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