|
|
DMA
|
Rank
|
TV Homes
|
% of US
|
| Tampa | 12 | 1,710,400 | 1.552 |
Market Overview
Advertising Hot Spots
- St Petersburg Times
- Tampa Tribune
- International Airport
- Tampa Bay Devil Rays
- Busch Gardens
The Tampa-St Petersburg-Sarasota Designated Market Area is defined as the following 10 Florida counties:
The Tampa DMA ranking moved up one position from 13 to 12 between 2004-2005 and 2005-2006.
2004-2005 TV homes were estimated at 1,671,040 while 2005-2006 TV homes were estimated at 1,710,400.
Of the 1,710,00 TV homes in the Tampa DMA, 76% or 1,305,700 are within the DMA Metro Area.
Key Stats
Ranked 12th largest television market in the United States
Largest television advertising market in Florida
Nearly 4 million residents within the area
250,000 seasonal residents annually
27.5 million tourists spending $5.1 billion annually
Pinellas County, which includes Clearwater-St Petersburg, is the most
densely populated county in Florida with an average population of
486 per square mile 1
The Tampa DMA has the 4th largest Cuban population (~15,000)
after only Hialeah, Miami and New York
Designated Market Area Trendlines
2004 - 2005
|
DMA
|
Rank
|
TV Homes
|
% of US
|
| Tampa | 13 | 1,671,040 | 1.525 |
2005 - 2006
|
DMA
|
Rank
|
TV Homes
|
% of US
|
| Tampa | 12 | 1,710,400 | 1.552 |
Surrounding Market Areas
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