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Local Search Marketing
Overview
Local search marketing consists of local search listings, keyword optimization or pay per click advertising targeted towards
users who are searching for results from or within a specified geographic region.
Thus if
you are a pizza delivery outlet in Des Moines, a local search marketing campaign would specifically target
users online within your local geographic region. Local search marketing campaigns
may be coordinated with national campaigns. For example, a florist in New York City
may implement both national and local
search optimization & pay per click advertising and in turn personally service the local customers while outsourcing orders outside of
their geographical service area via FTD or Teleflora.
Local search advertising can provide high quality leads but the potential audience
size is relatively smaller when compared to worldwide or national distribution primarily due to the lack of usage combined with geographical limitations. Because of
the relatively low distribution level advertising costs are typically minimal for a local search campaign.
Key benefits of local search marketing
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