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Microsoft Taps MTV To Promote Local Search
Microsoft has turned to MTV to tout its Windows Live Local Search, a new mapping and directory offering from MSN that's currently in beta testing.

U.S. Internet Yellow Pages Search Stats
This analysis revealed that 68 million U.S. Internet users performed an IYP search online in July. This represents a 46 percent increase versus year ago.

Social Local Search Sites Up 44% In Past Year
These newer directory services, with maps, reviews, and community features are quickly catching up.

Local Search Continues to Gain Momentum
According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.

The Big Local
Big-brand marketers continue to dedicate nearly all their budgets to TV, radio, print, outdoor, and direct mail. It's a shortsighted strategy.

Local Search Spending To Double
Local online advertising will enjoy another year of strong growth in 2007, increasing by 32 percent to $7.7 billion, according to a new report by research firm Borrell Associates Inc. Paid local search is expected to remain the fastest-growing ad category.

TrueLocal Launches Canadian Local Search
The site offers a localized search engine in English and French that consumers can use to track down more than 1.3 million Canadian brick-and-mortar businesses

Printable Online Coupons on Google
Google has announced printable online coupons on Google Maps. When searching for local information, discount coupons from businesses are now displayed on Google Maps search results and business listing pages.