Advertising

MYSPACE.COM
Overview
Key Stats
Media Kit

Overview

My Space ad campaigns may be targeted based on demographics and geographic regions such as DMA.

Largest online social networking portal

#1 Site in the US (July 2006)

4.46 % of all Internet Visits

17% of all online advertising impressions (June 2006)

95 + million registered users

250,000 + new registrants daily

47.7% male - 52.3% female

Primary Age Demo: 16-34

My Space Demographics

Advertising may be targeted based on the user's self reported demographics. A sample of targeting capability includes -

Gender
Education
Age
Martial Status
Income
Ethnicity

With this capability your campaign may be targeted towards a specific demographic only or designated to display targeted ads to exclusive demographics. For example, a dating site may show one ad to men and an alternative to women ... thus targeting your ads and messages specifically to the user's demographic profile.

Other Types of Targeting

In addition to targeting your campaign based on self reported demographics, as described above, your campaign may also be targeted based on other factors including -

Geographic/DMA
Connection Type
Domain
Day Part

Geographic targeting by state or DMA and other targeting is based upon user IP and Internet connection maintained. Targeting based on topic are available. This includes -

Forums
Groups
Classifieds
Blogs

Approximately 250,000 different groups exist to target plus categories such as Culture, Games, Music, News, Sports, etc are available.