Search Industry Report

Google, Yahoo, Microsoft, Ask

November 3, 2006

Yahoo Shopping Upgrades For The Holidays
Bargains, product advice, improved search - our redesigned Yahoo! Shopping site has a shopping-cart-load of new tools and personalization features.

October 31, 2006

SnapShot: A Better Version Of Alexa
It operates like Alexa or Google Trends to display relative traffic, as well as several other metrics such as page views and time on site.

October 31, 2006

Google Acquires JotSpot
Our first order of business is to move JotSpot to Google's software architecture. While we're doing so, we've turned off new registrations.

October 30, 2006

Google Testing Newspaper Print Ads Again
PPC Discussions documents receiving an email from Google about participating in a Google print publication ad test.

October 27, 2006

Google Adsense For Audio Coming Soon
Blogs are buzzing on recent "credible" sources saying that Google is going to be releasing AdSense for Audio.

October 27, 2006

Live.com Mobile Beta Now Online
Simply point the browser on your mobile device to http://mobile.live.com/ and follow the links to the “Live.com Beta.”

October 25, 2006

The Yahoo Search Marketing Blog Launched
During the first few months, we’ll use the blog primarily to inform and educate you about the many features and benefits of our new platform

October 24, 2006

Internet Research Influences Purchases
Seventy-seven percent of consumer electronics (CE) purchases were influenced by Internet research.

October 24, 2006

Yahoo Support for 'NOODP'
If we find any of these tags on your page, we will not consider ODP titles or abstracts as candidates for your URL in search results.

October 23, 2006

Become Adds Color Search
Become follows Etsy and Shopwiki in adding a search by color feature.

October 20, 2006

New Adwords Tools & Enhancemenets
Last thirty days date range for reports. Graphs for weekly and hourly reports. Ad format filters for the site tool.

October 19, 2006

Google Profit Nearly Doubles
Google's third-quarter profit nearly doubled from a year ago as sales of keyword-related advertising continued to grow for the world's top Web search engine.

October 19, 2006

Adwords Landing Page Optimizer
At the end of each experiment, graphical reports show which version of your landing page users liked best, as measured by which variation had the highest conversion rate.

October 19, 2006

New Google Webmaster Tools
Google has provided several enhancements to their Webmaster Central tools. This includes - Googlebot activity reports, Crawl rate control, Enhanced image search and Number of URLs submitted.

October 18, 2006

Adwords Seminars For Success
Led by independent and unbiased search marketing professionals, these half- or full-day, in-person seminars will help you learn how to make the most out of the time and money you invest in AdWords.

October 18, 2006

Yahoo Releases New Advertising System
Yahoo's long-anticipated next-generation search advertising platform, Panama, has now gone live.

October 18, 2006

Microsoft Taps MTV To Promote Local Search
Microsoft has turned to MTV to tout its Windows Live Local Search, a new mapping and directory offering from MSN that's currently in beta testing.

October 17, 2006

Yahoo Sales Up 20%, Profits Down 37%
Yahoo Inc. reported that third-quarter profit fell 37%, as higher advertising sales at its collection of Internet sites weren't enough to offset stock options costs and higher expenses.

October 17, 2006

List Of Web Directories By PageStrength
In order to help differentiate the strong directories from the weak ones, here are the top directories with PageStrength 5 and above from the Aviva Strongest Directories list.

October 17, 2006

New Microsoft linkfromdomain Command
Live Search announced a few days ago that they are now supporting a new operator called linkfromdomain. This search will return all outgoing links from a domain.

October 17, 2006

Yahoo Invests In Advertising Companies
Yahoo announced investments in two Internet advertising companies as it vies for a larger slice of the market.

October 16, 2006

Eric Ward's Link Building Report
Monthly "how to" report on the art of link building and publicity for web content. Provided by Eric Ward. $299.

October 12, 2006

PR Web Ends Free Press Releases
PRWeb has always offered free press release distribution with paid options as well. The paid options ensured more distribution channels. With the removal of the free option, they have three new paid options.

October 12, 2006

Mobile Ad Trend Grows
Advertisers from telecom provider Verizon to olive oil brand Bertolli are experimenting with new mobile ad offerings from business listings providers Citysearch and WhitePages.com, and mobile ad software outfit Third Screen Media.

October 12, 2006

Ask Mobile Search Now Available
Mobile search via Ask is now available, including - Web Search, Directions, Images, Business Listings, Maps, Weather, Bloglines.

October 12, 2006

A List Of Every Website Statistic
An attempt to lay the foundation for every piece of website data available to marketers, researchers and the curious.

October 12, 2006

Blog Juice Calculator From TLA
Enter your url and then choose a category. Learn how to increase your juice at the blog. Provided by Text Link Ads.

October 10, 2006

Google's 56 Forgotten Secret Pages
Cristian Mezei regularly checks Google’s robots.txt as well as sitemap.xml pages with hope of finding new and interesting places to study.

October 10, 2006

Microsoft Begins Testing Content Ads Beta
Participants in Microsoft's adCenter beta test have reported advertising functions now available. Nothing yet though on the publisher side.

October 9, 2006

Google Buys YouTube For $1.65 Billion
The combined companies will focus on providing a better, more comprehensive experience for users interested in uploading, watching and sharing videos, and will offer new opportunities for professional content owners to distribute their work to reach a vast new audience.

October 9, 2006

Business.com Launches Community Site
Work.com is a community of small-business operators. Users may rate Guides on how useful the are to helping solve business tasks, participate in open discussion forums for each Guide, suggest new Guide topics, or write Guides in their areas of expertise.

October 9, 2006

U.S. Internet Yellow Pages Search Stats
This analysis revealed that 68 million U.S. Internet users performed an IYP search online in July. This represents a 46 percent increase versus year ago.

October 9, 2006

Cingular Voice-Enabled Mobile Local Search
Tellme Networks and Cingular Wireless are planning an enhanced 411 information service that will use Tellme’s voice recognition technology to begin offering some Internet-style searches.

October 9, 2006

Microsoft & Ingenio Mobile Pay Per Call Deal
Ingenio's advertisers are the only paid listings that will appear when users conduct a geotargeted search on Window Live for mobile.

October 8, 2006

Feedvertising Text Link Ads Via RSS
Bloggers can use Feedvertising technology to run text link ads in your RSS feed.

October 6, 2006

Shopping.com To Test Universal Shopping Cart
Shopping.com will begin testing a universal shopping cart feature over the next couple months. The service allows shoppers to add products from multiple merchants to a single Shopping.com cart.

October 5, 2006

An Interview With Ask.com CEO Jim Lanzone
Ask.com, formerly Ask Jeeves, ranks fourth in the search engine stakes with about 5% of the market. It was bought in 2005 for $2.3bn by Barry Diller's IAC

October 5, 2006

Yahoo Site Explorer Authentication Notes
Notes and tips regarding Site Explorer Authentication based on many common themes the Yahoo team has heard.

October 5, 2006

Google Blog Search Pinging Service
Blogging providers who syndicate RSS/Atom/XML and want to be included in our Blog Search index can now ping us directly. We'll continue to monitor other pinging services and will contribute change notifications to the community.

October 4, 2006

SearchMash ... A New Google Search Engine
New experimental search engine providing an area for Google to test user interface and search functionality.

October 4, 2006

Social Local Search Sites Up 44% In Past Year
These newer directory services, with maps, reviews, and community features are quickly catching up.

October 4, 2006

Yahoo Rolls Out PPC Ads In Mobile Search Results
Yahoo! today announced the beta launch of sponsored search results on the company’s Mobile Web service in the United States and United Kingdom.

October 3, 2006

What's Teoma, you ask? You could ask Jeeves
This year, Ask.com essentially became Teoma, and that has made Ask.com into the most interesting challenger to Google in search.

October 3, 2006

New Shopping.com Spider Crawling
As part of our ongoing efforts to improve the buying experience for shoppers online, Shopping.com is experimenting with new ways to collect and aggregate data through web crawling.

October 2, 2006

2Q 2006 Pay Per Click Metrics
Year-over-year overall spending on search and impressions grew by almost 50 percent; active keywords grew by 58 percent while total clicks increased by 32 percent.

October 2, 2006

Google Base Store Connector
Using the new Google Base data API, we've created a utility that enables online sellers to connect their eBay Stores, Amazon zShops and Marketplaces, and Yahoo! Stores to Google Base.

October 2, 2006

Skaffe.com Introduces New Directory
TeamSkaffe Directory – A Division of Skaffe.com (http://www.teamskaffe.com) is a non-commercial focused search directory which offers unique features designed for both end-users and SEO marketers.

October 2, 2006

Ask.com Launches Ask Sponsored Listings 2.0
Version 2.0 of Ask Sponsored Listings offers a range of new and enhanced capabilities that simplify the management of marketing campaigns, while improving visibility into campaign performance.

News From September 2006 ...