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Types of Radio Advertising
- Radio Networks
- Radio Stations
- Resources
News Trendline
Adsense for Audio
When Google bought dMarc, it was immediately speculated that it was to facilitate AdWords advertisers to purchase ads on leading radio networks. Well, now it seems that the "publisher" side of this business is now officially called "AdSense for Audio"
Google Radio Ads Now Playing in Detroit
Google powered ads are being played on at least one radio station in Detroit, and Google CEO Eric Schmidt said in an analyst conference call last week that the company's radio ad-business will be generally available within three months.
Radio Terms
Average Quarter Hour (AQH)
An estimate of
the average number of people listening to a
radio station for at least 5 minutes
during any quarter hour during a specified time period.
AQH Share
Average Quarter Hour expressed as a percentage of all persons who listen to radio during the time period.
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