Pay Per Call Overview

Programs

News Trendline

Microsoft & Ingenio Mobile Pay Per Call Deal
Ingenio's advertisers are the only paid listings that will appear when users conduct a geotargeted search on Window Live for mobile.

Google & Ebay Sign Click To Call Deal
The agreement consists of two primary components involving text-based advertising and "click-to-call" advertising functionality.

Pay Per Call Advertising

Pay Per Call advertising works in a similar manner to pay per click advertising, but instead of the cost being associated with a user clicking on a paid listing the cost is associated with the user making a phone call to the business advertised via a specified toll free phone number provided. Pay per call ads are displayed within search results similar to pay per click ads, but a toll free phone number and a url providing business details is provided instead of a website url. Because of this, a business does not need a website to implement pay per call advertising. Pay per call costs are typically more expensive than pay per click advertising, although the marketing tactic generally produces leads that are more qualified.

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