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2Q 2006 Pay Per Click Metrics
Year-over-year overall spending on search and impressions grew by almost 50 percent; active keywords grew by 58 percent while total clicks increased by 32 percent.
Paid Search VS Organic Search Conversion Rates
“In the case of paid search, marketers have better control over the environment, including the message, the landing page and the ability to eliminate low-converting keywords.”
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