Yahoo

Yahoo Sales Up 20%, Profits Down 37%
Yahoo Inc. reported that third-quarter profit fell 37%, as higher advertising sales at its collection of Internet sites weren't enough to offset stock options costs and higher expenses.

Pay Per Click

Yahoo Releases New Advertising System
Yahoo's long-anticipated next-generation search advertising platform, Panama, has now gone live.

Site Explorer

Yahoo Site Explorer Authentication Notes
Notes and tips regarding Site Explorer Authentication based on many common themes the Yahoo team has heard.

Mobile

Yahoo Rolls Out PPC Ads In Mobile Search Results
Yahoo! today announced the beta launch of sponsored search results on the company’s Mobile Web service in the United States and United Kingdom.

Social

Yahoo Makes Offer To Buy FaceBook
Social-networking Web site Facebook.com is in serious talks to sell itself to Internet media company Yahoo Inc

Context Advertising

YPN Error Causes Low Impression Count
Members on WebmasterWorld reported seeing significantly lower impression data (and thus lowered CTR, CPM and RPC reporting as well) since September 19th on their Yahoo Publisher Network stats.

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