Television Advertising

Television Networks
Direct links to television network's advertising information and resources. Includes contacts & network information.

Television Stations
Local television stations categorized by state. Includes tv advertising contacts and info for local ad placement.

Advertising Resources
More resources and companies providing television advertising services including key stats & ratings.

News Trendline

Disney To Include Local Ads Online
ABC said it agreed to allow local affiliates to sell one ad per episode, in what it believes is the first time local ads have been inserted in a nationally operated broadband player.

Advertisers to Use eBay to Buy TV Time
Nine advertisers have joined to create and test e-Media Exchange, an auction site created by eBay Inc., to buy advertising time on TV.

Promotion Ideas & Tips

A Simple Approach To Testing Your Television Ad

Test your tv ad in a single cable zone that reaches no more than 10,000 households during the average commercial spot. While using this relatively low cost distribution, change and monitor one variable at a time to measure effectiveness.

The following variables should be researched

Time of day ad played
Network showing ad
Type of programming ad follows
Wording and video of advertisement
Number of times the viewer sees ad

Create A Public TV Show

While almost everyone considers the proverbial 30 second television commercial there are other avenues to consider as well. For example, create your own TV show about your specialty or industry.

Market your TV program as a regular program to local cable or public broadcasting stations. If you do not have success with those channels, explore if their are opportunities available to air your program on an open access cable channel in your local area.

Use Video & The Web To Market Your Business

Integrate video into your website or podcast to add an interactive touch. From creating a personal touch with a presentation of your speciality to providing a visual demonstration of your product or service, the use of video over the Internet can be an inexpensive avenue to directly promote your video or commercial.

While television advertising is the norm when it comes to advertising with the video format, the improvement of online technologies and the expansion of broadband has put personal video on the marketing map. Online video sites such as YouTube provide free broadcasting of personal videos for the masses.

Get In Depth With Infomercial Advertising

The commercial on steroids, an infomercial is typically considered any commercial over two minutes in length. Often called paid programming and typically 30 minutes in length, infomercials allow a business to provide extended information about their products or services.