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Contextual Advertising
Yahoo
YPN Error Causes Low Impression Count
Members on WebmasterWorld reported seeing significantly lower impression data (and thus lowered CTR, CPM and RPC reporting as well) since September 19th on their Yahoo Publisher Network stats.
ESPN To Drop Yahoo Text Ads
ESPN plans to roll out its own Google-like auction system for placing text-link ads on its site, letting advertisers target placements based on keyword or section.
Context Advertising
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