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Yahoo Invests In Advertising Companies
Yahoo announced investments in two Internet advertising companies as it vies for a larger slice of the market.
Yahoo Signals Warning About Expected Ad Growth
Relatively slow ad sales in certain sectors will cause Yahoo to fall short of the most optimistic take on its forecast, said Yahoo Chief Financial Officer Susan Decker at a financial analyst conference. That forecast itself was regarded as a disappointment when it was issued in July.
Yahoo Ramps Up TV & Radio Ad Blitz
The multi-million dollar consumer campaign includes television, radio, cinema and online advertisements portraying an irreverent and playful look at life with and without the essential benefits of Yahoo.
Yahoo Retires Home Page Layout
Since its recent redesign, Yahoo's home page has increased its unique visitors, page views, minutes spent and average usage days per visitor, the company said.
Site Explorer
Pointing Webmaster Queries to Site Explorer
A lot of webmasters use Yahoo! Search to get page and inlink data about their site, using 'site:', 'link:', 'linkdomain:' queries. Now Yahoo is redirecting all queries of this nature to the Site Explorer results pages, so that you can benefit from this tool's additional features.
Mobile
Yahoo & Nokia Mobile Search Deal
Yahoo will provide web and image search results in more than 10 languages on a wide variety of Nokia devices.
Context Advertising
ESPN To Drop Yahoo Text Ads
ESPN plans to roll out its own Google-like auction system for placing text-link ads on its site, letting advertisers target placements based on keyword or section.
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